I help B2B and industrial brands get found, understood and chosen.
A chemical engineer with an MBA in Project Management who moved into marketing. I can read a technical product sheet and turn it into campaigns, content and market insight that buyers actually respond to.
Top Rated Plus on Upwork$10K+ earned7 jobsView profile →What I do
Marketing strategy and planning
Positioning, messaging, ICP definition and go-to-market plans for B2B and technical products.
Paid media
Google and Meta Ads from setup and creative briefs to tracking, optimization and reporting. Google Ads Display and Apps certified.
Market research and competitive analysis
Brazil and Latin America market studies, competitor and pricing benchmarks, buyer and channel mapping.
Marketing operations
Campaign calendars, workflows and AI-assisted processes that keep execution on time, with reporting you can trust.
Project management
PMO structure and clear reporting so nothing falls through the cracks between marketing, sales and operations.
Technical and chemical marketing
Proposals, product pages and sales material for technical products, written by someone who understands the chemistry.
Start small: fixed-price packages
Tracking Audit
from $250
GA4, GTM and UTM review, prioritised fix list, short walkthrough. About 5 days. See six samples.
Tracking Fix
$250 to $500
Events, conversions and QA implemented and documented, so the data is right from day one.
Monthly Reporting
from $200 per month
White-label GA4 reports for your clients, so your team stops building them by hand.
Cold Email Setup
from $300
Instantly setup with domains, warm-up, sequences and tracking you can read.
Short-Form Video Clips
from $300 per month
Long videos and webinars turned into vertical clips with captions, ready to post.
Also available (quoted per project)
Technical SEO and indexing
Search Console diagnosis, robots.txt, redirects and sitemaps. I cleared about 110 stuck pages for a client in one fix.
B2B content review and editing
Blog posts and guides checked for search intent, accuracy and the brief, then staged in WordPress for approval.
LinkedIn and YouTube copy
Posts, titles and descriptions edited for B2B technology brands before they go out.
Landing pages and lead forms
Fast pages, including bilingual ones, with forms that feed your CRM and tracking you can trust.
Marketing automation
Python and no-code workflows that remove manual reporting, publishing and data-cleaning steps.
Prices are starting points and depend on size. Fixed scope, no hourly surprises. Your need not on the list? Tell me about your project ↓
Selected work
Recent work for B2B and industrial clients, described without client names.
pages recently fixed on one client site: stuck as "crawled, not indexed" (about 100 to 120), solved with robots.txt rules
redirects implemented in the same recent fix
Chemicals marketing, two contracts
Marketing for a chemicals company across two contracts: the client renewed me. Also ongoing market research in Brazil for a German company.
Industrial B2B search campaign
Built the Google Search architecture from scratch: keywords with negatives, ad copy, extensions, a 3-variant landing page test, geo and schedule adjustments, and conversion tracking. Fixed a post-launch GTM conversion-label issue.
Regional logistics campaign
Hyper-local search structure by intent, with a phased bid strategy that moves from manual to automated bidding once there is data.
Blog and content production
Reviewed and corrected AI-drafted long-form posts against search intent, facts and the brief, then staged them as WordPress drafts for approval. Also edited LinkedIn and YouTube copy for technology clients.
Email campaigns and proposals
Planned email campaigns and product launches with results tracked in GA4, and wrote technical and commercial proposals for chemical products at a chemicals trader.
Own direct-to-consumer brand
Founded and ran a fragrance brand for three years, owning positioning, product content and paid campaigns from start to finish.
Bilingual landing pages with CRM
English and Arabic B2B and B2C pages whose lead forms feed an Odoo CRM through a custom endpoint.
Read six sample audits: e-commerce, nonprofit, manufacturing, media, SaaS and healthcare →
About
I am a chemical engineer who moved into marketing. I spent years in the chemical industry, first as a project consultant and then as a marketing manager, building B2B messaging and training sales teams at every product launch. Since then I have run my own online brand and worked in B2B marketing operations. I work with GA4, Google and Meta Ads, Search Console, Tag Manager, WordPress, Instantly and Python automation, and I like turning messy numbers into decisions. I work remotely from Brazil, in English at C2 level (EF SET certified, 72/100, March 2026), with time-zone overlap when the project needs it.
- Technical SEO, indexing and redirects
- GA4, GTM, UTMs and conversion tracking
- Cold email on Instantly, content editing, video clipping
- AI-assisted drafting with human review: prompts, fact-checking and revision
- Market research, positioning and go-to-market planning for technical products
Education
- MBA in Digital Marketing (in progress)
- MBA in Project Management, completed 2023
- B.S. in Chemical Engineering, UFMA, 2020, with an engineering exchange at Arizona State University
A custom project
The list above is where I start, not where I stop. If you have a marketing, data or automation problem that does not fit a package, describe it and I will tell you honestly whether I can help, how, and what it would cost.
Tell me about your product
Send a short brief with your product, target customer and goal, and I will reply with where I would start. Within one business day, with a scope and a fixed price.