Licurgo MattosMARKETING & GROWTH
Marketing & growth

Numbers you can trust, so your marketing decisions hold up.

I audit and fix GA4 and Google Tag Manager setups for agencies and online stores, then keep the reporting clean every month.

What I do

Fixed-price packages

Tracking Audit

from $250

GA4, GTM and UTM review, prioritised fix list, short walkthrough. Delivered in about 5 days. See six samples.

Tracking Fix

$250 to $500

Events, conversions and QA implemented and documented, so the data is right from day one.

Monthly Reporting

from $200 per month

White-label GA4 reports for your clients, so your team stops building them by hand.

Cold Email Setup

from $300

Instantly setup with domains, warm-up, sequences and tracking you can read.

Short-Form Video Clips

from $300 per month

Long videos and webinars turned into vertical clips with captions, ready to post.

More ways I can help (quoted per project)

Technical SEO and indexing

Search Console diagnosis, robots.txt, redirects and sitemaps. I cleared about 110 stuck pages for a client in one fix.

B2B content review and editing

Blog posts and guides checked for search intent, accuracy and the brief, then staged in WordPress for approval. AI drafts are fine when a person checks them.

LinkedIn and YouTube copy

Posts, titles and descriptions edited for B2B technology brands before they go out.

Google Search campaigns

Account structure, keywords, ad copy, landing page tests and conversion tracking, built for industrial and B2B offers.

Landing pages and lead forms

Fast pages, including bilingual ones, with forms that feed your CRM and tracking you can trust.

Marketing automation

Python and no-code workflows that remove manual reporting, publishing and data-cleaning steps.

Technical and chemical marketing

As a chemical engineer I can write proposals, product pages and sales material for technical products.

Prices are starting points and depend on size. Fixed scope, no hourly surprises. Your need not on the list? Tell me about your project ↓

Selected work

Recent work for B2B clients at a marketing agency, described without client names.

~110

pages recently fixed on one client site: stuck as "crawled, not indexed" (about 100 to 120), solved with robots.txt rules

30

redirects implemented in the same recent fix

Industrial B2B search campaign

Built the Google Search architecture from scratch: keywords with negatives, ad copy, extensions, a 3-variant landing page test, geo and schedule adjustments, and conversion tracking. Fixed a post-launch GTM conversion-label issue.

Regional logistics campaign

Hyper-local search structure by intent, with a phased bid strategy that moves from manual to automated bidding once there is data.

Blog and content production

Reviewed and corrected AI-drafted long-form posts against search intent, facts and the brief, then staged them as WordPress drafts for approval. Also edited LinkedIn and YouTube copy for technology clients.

Email campaigns and proposals

Planned email campaigns and product launches with results tracked in GA4, and wrote technical and commercial proposals for chemical products at a chemicals trader.

Own direct-to-consumer brand

Founded and ran a fragrance brand for three years, owning positioning, product content and paid campaigns from start to finish.

Bilingual landing pages with CRM

English and Arabic B2B and B2C pages whose lead forms feed an Odoo CRM through a custom endpoint.

Read six sample audits: e-commerce, nonprofit, manufacturing, media, SaaS and healthcare →

About

Licurgo Mattos

I am a chemical engineer who moved into marketing. I spent years in the chemical industry, first as a project consultant and then as a marketing manager, building B2B messaging and training sales teams at every product launch. Since then I have run my own online brand and worked in B2B marketing operations. I work with GA4, Search Console, Tag Manager, WordPress, Instantly and Python automation, and I like turning messy numbers into decisions. I work remotely from Brazil, in English at C2 level (EF SET certified, 72/100, March 2026), with time-zone overlap when the project needs it.

  • Technical SEO, indexing and redirects
  • GA4, GTM, UTMs and conversion tracking
  • Cold email on Instantly, content editing, video clipping
  • AI-assisted drafting with human review: prompts, fact-checking and revision

Education

  • MBA in Digital Marketing (in progress)
  • MBA in Project Management, completed 2023
  • B.S. in Chemical Engineering, UFMA, 2020, with an engineering exchange at Arizona State University

A custom project

The list above is where I start, not where I stop. If you have a marketing, data or automation problem that does not fit a package, describe it and I will tell you honestly whether I can help, how, and what it would cost.

Or talk it through on a call

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Let's check your tracking

Send your site and what you suspect is wrong. I reply within one business day with a scope and a fixed price.

Pick a time that suits you. The booking includes a Google Meet link.

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